leaflet drop

leaflet drop
leaflet drop ˈleaflet ˌdrop noun [countable] MARKETING
an occasion when copies of the same leaflet are sent or delivered to many addresses in order to advertise something:

• The distributor selects the postal sectors in which to aim a leaflet drop using the UK Post Office Household Delivery Service.

* * *

leaflet drop UK US noun [C] MARKETING
an occasion during which leaflets that advertise something are distributed to a large number of homes: »

The ad campaign will place heavy emphasis on leaflet drops and point-of-sale promotions.


Financial and business terms. 2012.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • drop — The difference between the prices in a dollar roll on the two settlement dates. The drop is expressed in 32nds. The drop is the price that the buyer of the dollar roll pays to the seller for the right to own the mortgage security and receive its… …   Financial and business terms

  • leaflet — noun ADJECTIVE ▪ free ▪ a free leaflet explaining your tax return ▪ helpful ▪ explanatory (BrE), information, instruction …   Collocations dictionary

  • Drop tank — A 330 US gallons (1,200 L) Sargent Fletcher drop tank being moved across the flight deck of an Aircraft carrier In aeronautics, a drop tank (external tank, wing tank, or belly tank) is used to describe auxiliary fuel tanks externally carried …   Wikipedia

  • drop — {{Roman}}I.{{/Roman}} noun 1 reduction ADJECTIVE ▪ big, considerable, huge, large, massive ▪ marked, noticeable, significant, substantial …   Collocations dictionary

  • leaflet — 01. He got a job distributing [leaflets] door to door for a local supermarket. 02. Protesters distributed [leaflets] outlining their reasons for opposing the government s new legislation. 03. We have [leafleted] the entire neighborhood with… …   Grammatical examples in English

  • leaflet — n. propaganda leaflets (to drop propaganda leaflets over enemy lines) * * * [ liːflɪt] propaganda leaflets (to drop propaganda leaflets over enemy lines) …   Combinatory dictionary

  • Airborne leaflet propaganda — is a form of psychological warfare that militaries use in foreign conflict to alter the behavior of people in enemy controlled territory. Airplanes have been instrumental in the deliverance of leaflets over enemy territories. In conjunction with… …   Wikipedia

  • Operation Moolah — MiG 15 in the Korean War Gallery at the National Museum of the United States Air Force. Operation Moolah was a United States Air Force (USAF) effort during the Korean War to obtain through defection a fully capable Soviet MiG 15 jet fighter.[1]… …   Wikipedia

  • Lockheed MC-130 — MC 130 MC 130H Combat Talon II Role STOL special operations …   Wikipedia

  • Lindsay pamphlet scandal — The Lindsay pamphlet scandal is an Australian electoral scandal in which Liberal Party volunteers distributed fake election pamphlets, claiming to be from an Islamic organisation that was later found not to exist, that claimed the Labor Party… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”