leaflet drop

leaflet drop
leaflet drop ˈleaflet ˌdrop noun [countable] MARKETING
an occasion when copies of the same leaflet are sent or delivered to many addresses in order to advertise something:

• The distributor selects the postal sectors in which to aim a leaflet drop using the UK Post Office Household Delivery Service.

* * *

leaflet drop UK US noun [C] MARKETING
an occasion during which leaflets that advertise something are distributed to a large number of homes: »

The ad campaign will place heavy emphasis on leaflet drops and point-of-sale promotions.

Financial and business terms. 2012.

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